a financial metric that measures the profitability or loss of an investment. It shows how effectively invested funds generate profit or loss and is often expressed as a percentage.
Simple put: how much you’ll get back from what you put in (if you get anything, of course).
a measurable value that indicates how successfully a company or individual employee is achieving key business objectives.
Simple put: the metric we track.
a software distribution model in which users access an application over the internet via subscription, without needing to install it on their own devices.
Simple put: software you use in your browser on a regular subscription.
both a strategy and a set of tools that help companies manage interactions with current and potential customers, improve service, and boost loyalty.
Simple put: the C-R-M system—without it, business isn’t business!
a set of practices aimed at improving a website’s visibility in search engine results (like Google or Seznam) to attract more organic traffic.
Simple put: doing things to your site so people can find it on Google — unlike ads, organic traffic can bring clients for free.
the comprehensive activity of researching the market, developing products, setting prices, choosing distribution channels, and promoting goods or services to end consumers to satisfy their needs and earn profit.
Simple put: figuring out what people need, when and where they need it, giving it to them just right — and getting paid for it.
presenting the value of products or services to potential customers and closing deals, transferring those products or services in exchange for money or other value.
Simple put: the one thing without which business isn’t business — selling is everything.
a long-term action plan that defines a company’s main goals and the methods to achieve them, considering internal and external factors. Strategy sets the overall direction of the business.
Simple put: what, how, when, where, why, and for how much a company does things.
the ability of an individual or group to influence team members or an organization, motivate them toward common goals, and guide them while inspiring high performance.
Simple put: getting others to act — and be happy about it.
the process of introducing new ideas, technologies, products, services, or business models that lead to significant improvements, create new value, and drive company growth.
Simple put: something new that we’ll make better.
the process of collecting, processing, interpreting, and analyzing data to uncover patterns, trends, and insights that support informed business decisions and improve efficiency.
Simple put: the thing every business needs — because you can only manage what you measure.
a set of activities aimed at creating a unique and memorable image of a company or its products/services in consumers’ minds. It includes name, logo, visual identity, and communication strategy.
Simple put: everywhere you see “brand”—you need it, or you wouldn’t be here.
the field of buying and selling goods or services online, including web stores, electronic payments, and other digital tools.
Simple put: e-commerce, buy-sell and it is 100% online.
the proactive pursuit of creating and developing one’s own business for profit, often involving risk-taking and innovation.
Simple put: “anti-hire” — you’re your own boss in 24/7 mode.
the financial result of a company’s operations, defined as the difference between revenue and expenses over a period. Positive profit indicates business success.
Simple put: what’s left after you pay the bills (but before taxes).
the total amount of money received from selling goods or services over a period, before any expenses are deducted.
Simple put: how much you sold and how much cash hit the register.
a financial plan expressed in monetary terms that outlines expected income and planned expenses for a period. It’s used for financial planning and control.
Simple put: what you hope/expect to happen — so you can compare planned vs. actual later.
a statement showing all cash inflows and outflows over a period, divided into operating, investing, and financing activities.
Simple put: cash flow, flow of money, not about cash only — how much cash comes in and goes out, when.
a network of organizations, resources, and processes involved in producing and delivering a product or service from raw materials to the end customer.
Simple put: gathering all the “ingredients” and delivering them so the final product reaches the customer.
the planning, execution, and control of efficient and cost-effective movement and storage of goods, services, and related information from origin to consumption to meet customer requirements.
Simple put: freight logistics = delivery; warehouse logistics = stock management.
a strategic approach to managing a company’s most valuable assets—its people. HR covers hiring, training, development, motivation, and retention of qualified staff.
Simple put: the “people resource”, as team lead you only think of last.
using digital channels (web, social media, email, mobile apps, etc.) to promote products or services and engage with the target audience.
Simple put: digital is everything now.
using social platforms to build brand, engage customers, share content, and promote products or services.
Simple put: SMM — often considered as FB and Instagram content.
a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer actions.
Simple put: producing content in such a way so people want to buy.
a form of direct marketing using email to communicate with prospects and customers, sending promotional offers, news, and other useful information.
Simple put: GDPR-compliant newsletters.
the systematic process of gathering, analyzing, and interpreting data about markets, customers, competitors, and marketing effectiveness to make informed decisions.
Simple put: finding exactly what people want to see.
a unique feature or set of features of a company’s products or services that allows it to outperform competitors and attract more customers.
Simple put: where you win (you must have at least one).
a detailed document outlining a company’s objectives, strategies to achieve them, market analysis, description of products/services, marketing and sales plan, operations, and financial projections.
Simple put: the blueprint you should at least have in your head — better on paper.
a new company or temporary organization in the early stages of development and search for a scalable business model, often marked by high uncertainty and an innovative approach.
Simple put: we’re all a little startup.
a set of principles and practices for project management emphasizing iterative development, team collaboration, rapid adaptation to change, and focus on customer needs.
Simple put: one of the iterative project-management approaches.
the overall experience a user has when interacting with a product, service, or system. Good UX makes that interaction efficient, enjoyable, and satisfying.
Simple put: how it feels to use something — the more intuitive, the better.
how a user interacts with a product, service, or system. A good UI is intuitive, user-friendly, and visually appealing.
Simple put: how easy and clear the interface is.