Product marketing

Work on the product itself: who your buyer is, what problem they solve, how you differ from others and how to say it. Pricing, packaging and ad messages follow from that.

In plain words

Product marketing answers the question of why a customer should buy from you.

What we do

We start with the buyer, not with the ads.

  • Describe who your buyer is and what problem they solve
  • Review competitors and how you differ
  • Put the value and the messages for the website, ads and sales into words
  • Check the price and the packaging of the product

The result

A clear description of the product and its value that ads, the website and the sales team can rely on.

Discuss your task

Other services

  1. 01Strategic marketingA long-term promotion strategy with control over its execution.
  2. 02Marketing auditWhere leads and money get lost — step by step.
  3. 03Fractional CMOA marketing director for part of the week.
  4. 04Go-to-marketHow to bring a product to market: to whom, where and how to sell.
  5. 05Performance marketingPaid ads with a result you can count.
  6. 06SEOSo people find you in search without paying per click.
  7. 07Content and SMMSocial media and content that show why you matter.
  8. 08Retention and emailSo a customer comes back and buys again.

Let's discuss your business goals

Leave a request — we'll pick a convenient format for a first meeting and outline a plan of action.

Where we workPrague and online worldwide