RACI Matrix
Helps you agree who is responsible for what, so tasks don't fall between people.
What it is
A table: tasks in the rows, people in the columns. Each cell holds one of four letters: R — does the work, A — answers for the result, C — is consulted, I — is informed.
How to use it
- List the tasks of a process, for example “handle a lead”.
- Give each task exactly one A — one person answers for the result.
- There can be several Rs, but at least one.
- If a task has many Cs, it will move slowly: think about who only needs to be informed.
Example
A lead from the website: the salesperson — R (calls the customer), the head of sales — A (the lead must not get lost), the marketer — I (learns which ad brought the customer).
| Task | Salesperson | Head of sales | Marketer |
|---|---|---|---|
| Call back on the lead | R | A | I |
| Put the customer into the CRM | R | A | — |
| Count which ad brought the customers | I | C | A, R |
